Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy Implications

Title

Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy Implications

Department

Marketing

Document Type

Book

Files

Description

Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.

ISBN

978-1592602322

Publication Date

2009

Publisher

Atomic Dog/Cengage Learning

City

Cincinnati, OH

Disciplines

Marketing