Telecommunications Management: Industry Structures and Planning Strategies

Title

Telecommunications Management: Industry Structures and Planning Strategies

Department

Communication

Document Type

Book

Files

Description

With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. "Telecommunications Management" helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.

ISBN

0805830022

Publication Date

2-12-2001

Publisher

Lawrence Erlbaum Associates Inc

City

Mahwah

Disciplines

Broadcast and Video Studies | Communication Technology and New Media

Citation for published book

Gershon, R. (2001). Telecommunications management : Industry structures and planning strategies / Richard A. Gershon. (Telecommunications (Mahwah, N.J.)).

Telecommunications Management: Industry Structures and Planning Strategies

http://www.worldcat.org/oclc/48139273

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