Digital Media and Innovation: Management and Design Strategies in Communication

Title

Digital Media and Innovation: Management and Design Strategies in Communication

Department

Communication

Document Type

Book

Files

Description

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

ISBN

978-1452241418

Publication Date

2016

Publisher

SAGE Publications

City

Los Angeles

Disciplines

Communication Technology and New Media

Citation for published book

Gershon, Richard A. Digital Media and Innovation : Management and Design Strategies in Communication / Richard A. Gershon. First ed. 2016. Print.

Digital Media and Innovation: Management and Design Strategies in Communication

http://www.worldcat.org/oclc/956353811

Share

COinS