The goal is to record most books written or edited by Western Michigan University faculty, staff and students. There is a WMU Authors section in Waldo Library, where most of these books can be found. With a few exceptions, we do not have the rights to put the full text of the book online, so there will be a link to a place where you can purchase the book or find it in a library near you.
Alvin C. Burns and Ann Veeck
The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.
This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.
Kuanchin Chen and Adam Fadlalla
Technology is a double-edged sword that not only brings convenience, but also allows for easier way to collect, explore, and exchange information on or off line. Consumer concerns grow as security breaches and privacy invasions are uncovered ever more frequently, creating the necessity for online consumer protection.Online Consumer Protection: Theories of Human Relativism presents the academic community with a broad range of international findings in online consumer protection, encapsulating years of expert online privacy research in one comprehensive resource. Designed to offer understanding in the nature of online threats, consumer concerns, and techniques for online privacy protection, this book is a must-have for researchers and practitioners worldwide.
In recent years the topic of environmental management has become very common. In sustainable development conditions, central and local governments much more often notice the need of acting in ways that diminish negative impact on environment. Environmental management may take place on many different levels - starting from global level, e.g. climate changes, through national and regional level (environmental policy) and ending on micro level. This publication shows many examples of environmental management. The diversity of presented aspects within environmental management and approaching the subject from the perspective of various countries contributes greatly to the development of environmental management field of research.
Sime Curkovic, Thomas Scannell, and Bret Wagner
Risk management in supply chain logistics has moved from being a nice-to-have to a necessity due to the number of variables that can cripple a business. Managing Supply Chain Risk: Integrating with Risk Management details the critical factors involved in managing supply chain risk. It discusses how managing supply chain risk can be integrated into Enterprise Risk Management (ERM) applications, focusing on the Committee of Sponsoring Organizations (COSO), Failure Mode Effects and Analysis (FMEA), and International Organization of Standards (ISO) 31000:2009 frameworks.
The book focuses on the structure, implementation, and maintenance of a formal system for managing risks in the supply chain. Using data from firms and supply chain managers, the authors identify which factors have a critical impact on the decision to develop a system for managing supply chain risks and also explain how these factors can influence the level of success. They then detail how you can leverage these factors into a competitive advantage.
However, the success of your supply chain risk management integration requires more than simply creating a new program or department. This major undertaking does not happen in a vacuum, rather it is a response to a number of factors or influences. And these factors can act to pre-condition the firm and its systems to the introduction and acceptance of, and progress on managing supply chain risks. Yet, no book has empirically identified these factors and explained how you can overcome resistance and make managing risks an integral part of your supply chain management. Until now.
This is a book of hypothetical cases written to give students real examples of key finance concepts. Each case contains a strong critical thinking/analytical component. The cases match topics covered by all of our undergraduate books, making it the perfect companion. Each case is 3-4 pages in length, and concludes with questions and problems that walk students through calculations and critical analysis of the case to help them make business decisions.
David J. Good and Roberta J. Schultz
Good and Schultz demonstrate how the careful identification and management of technologies provide significant advantages that for many managers and firms far outweigh the disadvantages imposed through the invention of these technologies. As part of this exploration, the strategic, organizational, and managerial impacts of technology are explored in a variety of venues. The book discusses such topics as the roots and directions of technology, how technology will change organizational teamwork, its influence on internal and external (e.g., supplier and customer) relationships, opportunities provided technological entrepreneurs, and the influence of technology on marketing, employees, customer partnerships, information systems, and resource strategies.
To demonstrate the practical application and to bring in real-life scenarios, a host of business applications are introduced. As a result, this book provides managers a strategic roadmap to using technology for a competitive advantage, while remaining free from the entanglement of specific technologies.
Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy Implications
Jay D. Lindquist and M. Joseph Sirgy
Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.
Stephan Liozu and Andreas Hinterhuber
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations.
This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. Marketing ROI is now a common concept: this collection proves to do the same for pricing.
Hinterhuber & Liozu introduce the concept of pricing ROI, documenting and quantifying the return on pricing activities and on the pricing function itself is of increasing relevance today and in the future – in times of budget constraints. 20 world class specialists explore the concept of pricing ROI under both a theoretical perspective and a managerial perspective to shed much-needed light on how to measure and increase pricing ROI.
This groundbreaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.
Education Advancing Civilizations--A 50 Year Legacy of the ISCSC: Proceedings of the 2011 Conference, International Society for the Comparative Study of Civilizations (ISCSC): 41st International Conference, Tulane University, New Orleans, LA, USA, June 2-4, 2011
William McGaughey, Andrew S. Targowski, and Thomas Rienzo
Ellen F. Monk, Bret J. Wagner, and Ellen F. Monk
Learn how to master and maximize enterprise resource planning (ERP) software -- which continues to grow in importance in business today -- with Monk/Wagner's CONCEPTS IN ENTERPRISE RESOURCE PLANNING, 4E. Readers discover how to use ERP tools to increase growth and productivity while reviewing how to effectively combine an organization's numerous functions into one comprehensive, integrated system. CONCEPTS IN ENTERPRISE RESOURCE PLANNING, 4E reflects the latest trends and updates in ERP software as well as introduces the basic functional areas of business and their relationships. Readers see how see how integrated information systems help organizations improve business process and provide managers with accurate, consistent, and current data for making informed strategic decisions.
Security in Virtual Worlds, 3D Webs, and Immersive Environments : Models for Development, Interaction and Management
Although one finds much discussion and research on the features and functionality of Rich Internet Applications (RIAs), the 3D Web, Immersive Environments (e.g. MMORPGs) and Virtual Worlds in both scholarly and popular publications, very little is written about the issues and techniques one must consider when creating, deploying, interacting within, and managing them securely. Security in Virtual Worlds, 3D Webs, and Immersive Environments: Models for Development, Interaction, and Management brings together the issues that managers, practitioners, and researchers must consider when planning, implementing, working within, and managing these promising virtual technologies for secure processes and initiatives. This publication discusses the uses and potential of these virtual technologies and examines secure policy formation and practices that can be applied specifically to each.
Dr. Alan Rea
Thousands of learners have asked for high quality materials that focus on technologies that go beyond core applications of Microsoft Office. McGraw-Hill Technology Education has answered these requests with 4 new titles making up the +Plus Series. This books were designed to stand alone as primary texts or to supplement instruction in core courses. The +Plus Series books are brief, easy to use, and less expensive than primary textbooks.
David Reid and Richard Plank
Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book's give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors' subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including:
- business marketing strategy
- organizational buying behavior and purchasing management
- business marketing research methodology
- pricing management issues
- distribution/logistics and supply chain management
Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.
Roger Tang and Ali Metwalli
This book examines recent trends towards mergers and acquisitions in Japan, Greater China, and Southeast Asia from 1990 to 2004. Comparisons are made among regions and between countries of particular regions. The economic profile and investment climates of key countries is discussed and many issues will be examined from the perspectives of US-based and UK-based investors because they play significant roles in Mergers and Acquisitions activities in all regions of the world. When appropriate, the practices and management strategies in Asia will be compared with those observed in the United States and the United Kingdom.
Roger Y. Tang
Global changes in business and tax environments are having profound impact on the volume and direction of intrafirm trade and transfer pricing strategies. Tang reports on the findings of a survey of 95 Fortune 1000 companies, sponsored by the Institute of Management Accountants, and provides highly relevant information not easily found on how companies are reacting to this new business environment. He covers corporate financial goals and strategies and divisonal performance measurements systems, among other topics, and gives highly detailed case studies based on reports from five major respondents to his survey: Whirlpool, Dow Chemical, Guidant Corporation, Masco, and Eaton. Tang's book is essential, up-to-date reading for upper level students, researchers, analysts, and corporate executives in multinational firms worldwide.
Tang starts with a presentation of the major changes in the global business environment and explains their impact on intrafirm trade and transfer pricing. In Chapter 2 he reports results of his questionnaire survey, and in Chapters 3 to 7 examines up close the details revealed in his five corporate case studies. He compares these corporations in Chapter 8, focusing on corporate strategies and financial goals, transfer pricing and performance evaluation practices, and concommitant tax planning strategies. He then relates his case study research to other major findings derived from his questionnaire survey, and ends the book with a general, summarizing, analytical conclusion.
This book is the first of its kind which defines wisdom as information and the highest level of the cognition units set, composed of data, information, concept, knowledge and wisdom. The author has founded his theory of wisdom on the following assumptions: Any sane person can make wise decisions throughout their lifetime, from childhood to old age; Wise decisions need not be expert in nature; Wisdom ought to be defined in such terms as to be understood not only by experts but by an average man; Wisdom is not synonymous to intelligence; The wisdom of a given human being decides between two systems controlling man: the biological evolution (by the cross-generational chain of genes) and spirituality, whose acquired system of virtues and values influences the actions of man; Wisdom has a range of bandwidth and properties; Knowledge on what constitutes wisdom is not the same as the process of becoming a wise man. Without good life practices, one cannot be a truly wise man; Wisdom ought to be taught in schools and at colleges, since if one waits until old age to become wise, it is commonly too late to redirect ones unwise behaviour into a wise life; Wisdom is a certain kind of information; Wisdom is the most important civilisational resource and should be monitored in a way that is similar or even better than the way you monitor the use of energy, the development of population or other resources. The book is full of examples taken from real cases of applied wisdom by famous people. The review of applied wisdom is provided in the historic context as well in the interdisciplinary approach. Every person who would like to be not only informed and knowledgeable but wise should read this book and applied its recommendations.
Part I. Introduction to civilization -- The nature of civilization -- How civilizations perish -- The second great crisis of civilization in history -- The global civilization development and its repercussions -- Part II. Civilization in crisis -- The death triangle of civilization in the 21st century -- Capitalism and the 21st century limits of civilization -- Superconsumerism in the 21st century -- Technology and the limits of civilization in the 21st century -- Climate and the 21st century limits of civilization -- Culture and the 21st century limits of civilization -- Part III. End of civilization? -- The power of crisis relations and the limits of civilization in the 21st century -- Can civilization last? -- Where are we heading?
Wisdom: HNRS 4900-Spring 2012 by Andrew Targowski and Students is based on a course taught by Targowski at Western Michigan University’s Lee Honors College and Haworth College of Business. It investigates the differences between knowledge and wisdom and attempts to answer the question: Is wisdom investigated enough in education and practice? And if not, what is wisdom? The work evaluates wisdom from an interdisciplinary perspective and questions the absence of courses on interdisciplinary wisdom in higher education. The book also features content from the course, as well as the projects of some of the students who were willing to share their work. Student work includes reports on the wisdom of specific wise people and reports on the wisdom of social entities or issues of the day.
Andrew S. Targowski
The purpose of this book is to evaluate the question: What does the New World Order (NWO) mean in the 21st century? After the Polish Revolution in 1989 and the fall of the Berlin Wall in 1989 and the Soviet Union in 1991, many people expected better times than those during the Cold War between the West and East. Since Communism lost to Capitalism, can the latter promote freedom and happiness for all of us everywhere? However, this dream did not happen, vice versa we face now so called liquid times, times of instability and chaos. Therefore, this book is written for those who would like to know why the supposedly ideal economic solution known as Capitalism cannot bring happiness to all of us as it is promised by its promoters. This means that the book should be interesting for all kinds of readers and could be potentially read by millions. The book discusses Hegelian dialectics under the form of competition among ideas that have been neglected in the NOW-21st century and unopposed Capitalism has been transformed into Turbo-Capitalism, also known as Undemocratic Capitalism. This process is supported by additive waves of globalization taking place in the last 500+ years. Eventually in the 21st century humanity is facing the resulted transformation of western civilization into global civilization. The book analyzes this transformational process and its positive and negative repercussions for humanity.
Andrew S. Targowski
"This book investigates the role of information and communication in civilization's development, because it is information and communication that decide how human organization, knowledge, and wisdom are applied in decisions impacting human survival"--Provided by publisher.
Andrew S. Targowski
Since wisdom is the ultimate human virtue, its application is important for humans and civilization. Cognitive Informatics and Wisdom Development: Interdisciplinary Approaches argues that wise civilization cannot function without wise people and vice versa, that wise people cannot function without positive conditions for the development of wise civilization. Using the cognitive informatics approach as a basis for the investigation of wisdom, this book offers solutions on how to study and evaluate the state of wisdom in 21st century society and the requirements for wise civilization and its monitoring systems.
Andrew S. Targowski and Marek J. Celinski
This book investigates the state of civilization in the 21st century, which is characterized by the transformation of Western Civilization into Global Civilization and the resulting Great Recession, triggered by the financial crisis in the United States in 2008. Since the state of former Western Civilization is steadily worsening, the question is rising whether civilization is sustainable at all. To answer this question, 20 authors, members of the International Society for the Comparative Study of Civilizations (from several countries and continents) investigate the aspect of human spirituality, and whether its actual level of development is able to steer the sustainable development of civilization? The authors investigate the complexity of the current state of world civilization and the Planet, concluding that western societies entered the Second Great Crisis of Civilization, and reminding that the First Great Crisis took place after the fall of Rome I in 476 CE, and lasted till the Italian Renaissance, which means almost 1000 years. This book offers spirituality 2.0 as a possible tool for people to behave wisely in order to sustain our civilization. This new spirituality 2.0 contains a set of complementary best values of current eight civilizations, which should lead to tolerant (less-conflict driven) human behavior and wise decision-making. The book finally defines Wise Civilization and paths of its implementation, under the condition that people will be not only knowledgeable, but wise and inspired mainly by right spirituality.
Civilizational Futures: Proceedings of the 40th International Conference of the International Society for the Comparative Study of Civilizations (ISCSC)
Andrew S. Targowski and Connie Lamb
Civilizational Futures2010 International Society for the Comparative Studyof Civilizations (ISCSC) 40th International ConferenceBrigham Young University Provo, UtahJune 15-17, 2010 Edited byConnie Lamb (Brigham Young University) Andrew Targowski (Western Michigan University) Program Committee Michael Andregg - Chairperson Ricardo Duchesne, Laina Farhat-Holzman, Hue-Ying Kuo, Connie Lamb Anthony Stevens-Arroyo, Andrew Targowski, David Wilkinson
Andrew S. Targowski and J. Michael Tarn
IT education, particularly at business colleges, is undergoing a transformation because of the emerging federated systems or enterprise-wide systems (ES). This follows a trend in industry, which uses complex software applications like SAP and others. This movement toward ES in industry has created major challenges for integrating ES into the classroom.Enterprise Systems Education in the 21st Century presents methods of reengineering business curricula in order to use ES solutions. It also helps ES vendors understand the higher education environment so they can support college and university programs. Enterprise Systems Education in the 21st Century acts as a platform for both educators and vendors to present solutions and experiences gained from the challenges of integrating ES into the business classroom.
Henry L. Tosi, John Rizzo, and Neal P. Mero
Managing Organizational Behavior, Fourth Edition,bridges cutting-edge theory with modern leadership and managerial practices. This proven textbook leads advanced undergraduates and MBAs through a discussion of individual behavior influences to a consideration of the social influences the individual encounters upon contact with groups and organizations.
- Bridges cutting-edge theory with modern leadership and managerial practices.
- Contains new material on diversity, international OB, and ethics.
- Applies theory and research with new and superior pedagogy.
- Provides strong teaching resources within an Instructor's Manual and Test Bank.