The goal is to record most books written or edited by the School of Communication faculty. We will start by entering the most recent publications first and work our way back to older books. There is a WMU Authors section in Waldo Library, where most of these books can be found..
With a few exceptions, we do not have the rights to put the full text of the book online, so there will be a link to a place where you can purchase the book.
If you are a faculty member and have a book you would like to include in the WMU book list, please contact email@example.com
Richard A. Gershon
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Peter Guy Northouse and Marie Lee
Leadership Case Studies in Education looks at leadership through the eyes of educators. The text examines how the major theories and models of leadership apply to education. Taking a clear, concise, and informative approach, Peter G. Northouse, Marie Lee, and contributors from all levels of the education discipline provide readers with real-world case studies that illustrate the complex leadership challenges and issues facing educators today. Engaging, practical, and relevant, Leadership Case Studies in Education is the perfect companion for educational leadership courses.
Peter Guy Northouse
Translated into 12 different languages and used in 89 countries, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and practical examples that help students apply what they learn. Peter G. Northouse uses a consistent format for each chapter, allowing students to compare the various theories. Each chapter includes three case studies that provide students with practical examples of the theories discussed. Adopted at more than 1,000 colleges, universities, and institutions worldwide, Leadership: Theory and Practice provides readers with a user-friendly account of a wide range of leadership research in a clear, concise, and interesting manner.
Mark P. Orbe and Tina M. Harris
Interracial Communication: Theory Into Practice, Third Edition, by Mark P. Orbe and Tina M. Harris, guides readers in applying the contributions of recent communication theory to improving everyday communication among the races. The authors offer a comprehensive, practical foundation for dialogue on interracial communication, as well as a resource that stimulates thinking and encourages readers to become active participants in dialogue across racial barriers. Part I provides a foundation for studying interracial communication and includes chapters on the history of race and racial categories, the importance of language, the development of racial and cultural identities, and current and classical theoretical approaches. Part II applies this information to interracial communication practices in specific, everyday contexts, including friendships, romantic relationships, the mass media, and organizational, public, and group settings. This Third Edition includes the latest data, new research studies and examples, all-new photos, and important new topics.
Peter Guy Northouse
Providing practical strategies for becoming a better leader, this bestselling book includes interactive elements to help students apply leadership concepts to their own lives. The book examines one quality of leadership per chapter, enabling students to apply concepts and skills to their leadership development. It provides self-assessment questionnaires, observational exercises, and reflection and action worksheets in each chapter. A new chapter on handling conflict has been added to the Second Edition, giving a multi-faceted view of conflict and methods for resolving conflict in leadership situations. Case studies have been added to the end of each chapter, including more global examples, and followed by questions to stimulate class discussion.
Autumn Edwards, Chad Edwards, Shawn T. Wahl, and Scott A. Meyers
We are in the communication age. No matter who you are or how you communicate-from baby boomers to millennials, born digital or getting there-we are all members of a society who connect through the internet, not just to it. From face-to-face to Facebook, this book invites you to join the conversation about today’s issues and have your voice heard.
This contemporary and engaging text is built from the ground up to bridge the gap and unite our diverse community. It shows students how to apply foundational concepts while incorporating technology, media, and speech communication to foster civic engagement for a better future. We are communication.
Communication in Health Organizations explores the communication processes, issues, and concepts that comprise the organization of health care, focusing on the interactions that influence the lives of patients, health professionals, and other members of health institutions. This book integrates scholarship from communication, medicine, nursing, public health, and allied health, to provide a comprehensive review of the research literature. The author explains the complexities and contingencies of communication in health settings using systems theory, an approach that enhances reader understanding of health organizing. The reader will gain greater familiarity with how health institutions function communicatively, and why the people who work in health professions interact as they do. The text provides multiple opportunities to analyze communication occurring in health organizations and to apply communication skills to personal experiences. This knowledge may improve communication between patients, employees, or consumers. Understanding and applying the concepts discussed in this book can enhance communication in health organizations, which ultimately benefits health care delivery. Communication in Health Organizations offers students, researchers, and health practitioners a unique multi-disciplinary perspective that invites stimulating reflection, discussion, and application of communication issues affecting today′s health system.
Sue Ellen Christian
Journalists go out of their way to avoid purposeful bias in the news. But there is a more pervasive set of internal biases and flaws in thinking that can lead to unintentional inaccuracies and distortions in news coverage. This engaging book offers a fresh take on reporting without bias, targeting the way that we categorize people, filter information and default to rehearsed ways of thinking.
Included throughout are stories and on-target advice from reporters and editors, providing real-world voices and experiences. This advice and guidance is coupled with practical exercises that give readers the chance to apply what they learn.
Overcoming Bias will teach readers to edit their thinking for habitual errors, making them more perceptive journalists. It provides a career-long foundation for challenging bias.
This is an ideal text for a course on multi-cultural reporting or journalism ethics; it may also be used as a supplement in any course on reporting and writing, as each chapter deals with potential biases that emerge at each stage of the story process, from story ideas to editing.
Peter Guy Northouse
Offering a straightforward introduction to the basic principles of leadership, the Second Edition of Introduction to Leadership focuses on providing readers with practical strategies for becoming better leaders. An applied text by the author of the SAGE best-seller Leadership: Theory and Practice, Fifth Edition, this text provides the much needed how-to component of leading for students in leadership courses.
Three interactive components in every chapter: self-assessment questionnaires, observational exercises, and reflection and action worksheets get readers actively involved in applying leadership concepts to their own lives. Grounded in leadership theory, yet accessible and reader-friendly, this book covers a fundamental aspect of leadership in each chapter and illustrates its application in real leadership situations. A final chapter discusses the key topic of ethics in leadership.
Key features of the Second Edition
- Looks at one quality of leadership per chapter, making it easier for readers to understand and apply material to their own lives
- Uses examples and case studies to illustrate each fundamental aspect of leadership (creating a vision, listening to out-group members, and overcoming obstacles, for example)
- Encourages readers to complete a Self-Assessment Questionnaire before reading each chapter to explore their own leadership styles and preferences
- Guides readers in examining behaviours of leaders from their own lives through each chapter and Observational Exercise
- Includes Reflection and Action Worksheets that encourage readers to reflect upon their own leadership styles and identify an action plan for improving their leadership skills.
JoNina M. Abron-Ervin
A new book about a decade that changed race relations in America. Driven by the Movement: Activists of the Black Power Era tells the inspirational stories of twenty African-American social justice activists during the historic decade of 1965 to 1975. From all walks of life, the activists were single working mothers, married couples, students, teachers, members of the clergy, veterans, and others. Some put their personal lives on hold to organize against police brutality, poverty, hunger, racism, failing public schools, colonialism in Africa, and other issues of the time. With her insider's knowledge of the black power era, author JoNina Abron-Ervin, the last editor of the Black Panther newspaper, offers a new perspective on why the contributions of local and regional black grassroots activists of the late 1960's transformed race relations in the United States.
Docudramas, films and movies-of-the-week based on true stories, offer their audiences performance as persuasion. As docudramas re-create actual people and events, these works perform their material. the premises of docudramas' persuasive arguments operate within the basic settings that stage performances of noteworthy events, the events of war, and the lives of noteworthy individuals. In performing the past, docudramas offer us a performance of memory. Through docudramatic performance, the memories of others become ours. the performance of memory roots docudramatic representation in actuality, and indicates the responsibility to serve the past that helps make docudrama a distinctive mode of representation. the spirit of obligation to the past also frames the ethical considerations docudrama raises, as performance in docudrama shapes public memory. Docudrama Performs the Past examines the spectrum of arguments docudramas offer as their re-creations reason from the arenas of events such as the hijacking of United Airlines Flight 93, wars ranging from World War II to Iraq, and the lives of actors, athletes, and politicians. the case studies developed in each chapter show how docudrama's re-creation of "true stories," its performance of memory, warrants the claims it forwards about how to remember the past. the aggregate of examining works made since the late 1990s allows us to see how, as recurring contexts, the arenas of docudramatic argument ground action and identity in the settings that frame performance, structure the moral value of the contestation that ensues, and shape the public memory of the past that docudramas perform.
Communication Realities in a "Post-Racial" Society: What the U.S. Public Really Thinks about Barack Obama
This book seeks to go beyond existing public polls regarding Barack Obama, and instead offers a comprehensive treatment of public perceptions that resist mass generalizations based on race, gender, age, political affiliation, or geographical location. Drawing from a large national qualitative data set generated by 333 diverse participants from twelve different states across six U.S. regions, Mark P. Orbe offers a comprehensive look into public perceptions of Barack Obama's communication style, race matters, and the role of the media in 21st century politics. Communication Realities in a "Post-Racial" Society: What the U.S. Public Really Thinks about Barack Obama is the first of its kind in that it uses the voices of everyday U.S. Americans to advance our understanding of how identity politics influence public perceptions. The strength of a book such as this one lies within the power of the diverse perspectives of hundreds of participants. Each chapter features extended comments from rural volunteer fire fighters in southern Ohio, African American men in Oakland, CA, religious communities in Alabama; New England senior citizens; military families from southern Virginia; Tea Party members from Nebraska; business and community leaders from North Carolina; individuals currently unemployed and/or underemployed in Connecticut; college students from predominately White, Black, and Hispanic-serving institutions of higher learning; and others. As such, it is the first book that is based on comments from multiple perspectives - something that allows a deeper understanding that hasn't been possible with public polls, media sound bites, and political commentary. It is a must read for scholars interested in contemporary communication in a time when "post-racial" declarations are met with resistance and political junkies who seek an advanced understanding of the peculiarities of rapidly changing political realities.
David E. Boeyink and Sandra Borden
This book teaches students how to make the difficult ethical decisions that journalists routinely face. By taking a case-based approach, the authors argue that the best way to make an ethical decision is to look closely at a particular situation, rather than looking first to an abstract set of ethical theories or principles. This book goes beyond the traditional approaches of many other journalism textbooks by using cases as the starting point for building ethical practices. Casuistry, the technical name of such a method, develops provisional guidelines from the bottom up by reasoning analogically from an "easy" ethical case (the "paradigm") to "harder" ethical cases. Thoroughly grounded in actual experience, this method admits more nuanced judgments than most theoretical approaches.
Sandra Borden and Howard Good
As modern media shift from the distribution of information to its creation, a fresh inquiry into the ethics of media is needed. This collection of 19 essays provides useful perspectives for both producers and consumers of entertainment. Topics include the creation of celebrity, the effects of entertainment on children, the hybridization of entertainment and news, author and intellectual property rights, and the role of human dignity in modern media, among many others.
Sue Ellen Christian and Donna Odom
Local residents of Kalamazoo, Michigan share their stories of race and ethnicity.
Becoming the Second City examines the development of Chicago's press and analyzes coverage of key events in its history to call attention to the media's impact in shaping the city's cultural and historical landscape. In concise, extensively documented prose, Richard Junger illustrates how nineteenth-century newspapers acted as accelerants that boosted the growth of Chicago in its early history by continually making and remaking the city's public image as the nation's populous "Second City." Highlighting the newspaper industry's involvement in the business and social life of Chicago, Junger casts newspaper editors and reporters as critical intermediaries between the elite and the larger public and revisits key events and issues including the Haymarket Square bombing, the 1871 fire, the Pullman Strike, and the World's Columbian Exposition in 1893. A former news reporter, Richard Junger is an associate professor of communication and English at Western Michigan University and the author of The Journalist as Reformer: Henry Demarest Lloyd and Wealth Against Commonwealth.
Peter G. Northouse
Adopted at more than 800 colleges and universities worldwide, the market-leading text owes its success to the unique way in which it combines an academically robust account of the major theories and models of leadership with an accessible style and practical exercises that help students apply what they learn. Each chapter follows a consistent format, allowing students to easily contrast the various theories, and three case studies in each chapter provide practical examples of each theory or trait discussed.
Heather Addison, Mary Kate Goodwin-Kelly, and Elaine Roth
First collection of essays on cinematic motherhood.
With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.
Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues.
Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.
Mark P. Orbe and Tina M. Harris
Specifically addressing how interpersonal communication as process is potentially impeded because of how we are socialized to think about racial differences, this exciting and much-anticipated second edition of Interracial Communication: Theory Into Practice guides readers in applying the valuable contributions of recent communication theory to improving everyday communication among the races. Authors Mark P. Orbe and Tina M. Harris offer a comprehensive, practical foundation for dialogue on interracial communication, as well as a resource that stimulates thinking and encourages readers to become active participants in the solution process.
New to the Second Edition"Incorporates new topics: " This edition includes discussions of whiteness and diversity management within the workplace and a brand new chapter on interracial conflict."Provides updated statistics, research studies, and examples: "Changes reflect the state of study in a post-9/11 society, including discussions of how the media frame race in relation to Middle Easterners and Latinos and pending issues relative to illegal immigration."Offers student reflections: " Chapter concepts are brought to life through self-reflections about race as experienced by students enrolled in an interracial communication course."Presents additional reflections by the authors: " Each author offers new experiences to help readers understand how race is salient in their everyday lives, including friendships; romantic relationships; organizational, public, and group settings; and the mass media."Gives attention to all predominant U.S. races: " The book addresses African Americans, Asian Americans, European Americans, Latino/a Americans, and Native Americans in addition to discussing multiracial Americans.
This is an ideal core text for courses such as Interracial Communication, Intercultural Communication, International or Global Communication, and Race, Gender, and Media in departments of speech communication, mass communication, and ethnic studies.
The process of turning the news into just another product has been going on since at least the nineteenth century. But this process of commodification has accelerated since a few, publicly owned conglomerates have come to dominate the global media market. The emphasis on the bottom line has resulted in newsroom budget cuts and other business strategies that seriously endanger good journalism. Meanwhile, the growing influence of the Internet and partisan commentary has led even journalists themselves to question their role.In this book, Sandra L. Borden analyzes the ethical bind of public-minded journalists using Alasdair MacIntyre's account of a 'practice'. She suggests that MacIntyre's framework helps us to see how journalism is normatively defined by the pursuit of goods appropriate to its purpose - and how money and other 'external' goods threaten that pursuit. Borden argues that developing and promoting the kind of robust group identity implied by the idea of a practice can help journalism better withstand the moral challenges posed by commodification.This book applies MacIntyre's virtue theory to journalism with philosophical rigor, and at the same time is informed by the most current thinking from communication and other disciplines, including organizational studies and sociology.
This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, as well as an international apology-making case from Japan.
The broad-perspective approach of this volume makes the content relevant and appealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business management, examining apology as a response strategy to corporate crises.
This study examines the relationship between cinema and physical culture (i.e. activities such as dieting and muscle-building). Hollywood's long-standing prominence on the world state makes it an ideal place to begin such an examination. The evidence that emerges from a case study of Hollywood's impact on the American reducing craze of the 1920s, a physical culture fad whose chief focus was on shedding fat, will form the basis for speculation regarding the interrelationship of Hollywood and physical culture.
Steven N. Lipkin
Analyzing docudrama as a mode of argument, Steven N. Lipkin explores the ethical, historical, and ideological functions of docudrama to discover why these films based on true stories offer such appealing story lines. That appeal, Lipkin discovers, is rooted in docudrama’s representation of actual people and events by means of melodramatic narrative structures that play on the emotions of the viewer.
The dual nature of docudramas—blending narrative and documentary style— argues for a moral view of reality-based subject matter. The ethics, the ideology, the very presence of docudrama on television and the range of topics and problems that appear in contemporary feature film docudramas indicate how this form of presentation appeals to its audience. Docudrama offers a warranted, rational view of what the story material might suggest initially to be an irrational world. Through its moral agenda, docudrama ultimately allows the possibilities of understanding, optimism, and hope to emerge from “real stories.”
Real Emotional Logic traces the development of docudramas into contemporary movies of the week and feature films, including Schindler’s List, Amistad, JFK, The Killing Fields, Quiz Show, A League of Their Own, In the Name of the Father, Call Northside 777, 13 Rue Madeleine, Cheerleader Mom, Shine, Rosewood, A Civil Action, and October Sky.
Lipkin provides further insight into the genre by identifying and describing the commonalities connecting ostensibly different docudramas through their shared themes and narrative techniques. In doing so, he exposes the persuasive rhetorical strategies at the heart of docudramas and reveals the constructed emotional appeal inherent in films “based on a true story.”
Trevy A. McDonald, Mark P. Orbe, and Trevellya Ford Ahmed
An examination of how various methodological approaches can promote a sense of community within and outside the academy. It focuses on the strategies used, then demonstrates how researchers can put the theory into practice. It also highlights how community can be guided via public channels.