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Data Driven Decision Making: Utilizing Alumni Perspectives In Strategic Management

Faculty Mentor

Dr. Daniela Schroeter

Department

Public Affairs and Administration

Presentation Date

4-13-2017

Document Type

Poster

Abstract

The most basic premise of macro-economic states that as prices for a good or service increase, demand decreases. As shown below, the cost of higher education in Michigan compares unfavorable to the rest of the nation. In order to remain viable in an age of worldwide competition for students, WMU (and more specifically SPAA) will need to identify marketable areas of competitive advantage as well as opportunities for programmatic improvement.

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