Date of Defense

4-17-2003

Department

Management

First Advisor

Rich Compton, Management

Second Advisor

Satish Deshpande, Management

Third Advisor

Marc Anderson

Abstract

The business overview contains details regarding the nature of the business as well as an overview of the resources available to the business. Included are information such as:

  • S.W.O.T Analysis
  • Market Analysis
  • Sales Forecast
  • Competition
  • Human Resources
  • Operations
  • Laws, Regulations, and Business Insurance
  • Location
  • Vendor Costs
  • Advertising and Promotion
  • Financing
  • Financial Statements

Access Setting

Honors Thesis-Campus Only

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