Date of Defense

6-20-2002

Department

Communication

First Advisor

Dr. Keith Hearit

Second Advisor

Christine Ervin

Abstract

What would you do ... if someone told you that the food you just ate was not safe for human consumption? In 1999, consumers across the nation were faced with this fear and began to second-guess the food they had been accustomed to eating for years. After Kraft Foods' Taco Bell taco shells were recalled in September for containing traces of StarLink corn, a genetically modified corn hybrid not approved for human consumption, consumer confidence in U.S. corn by-products decreased and manufacturer credibility dwindled (Aventis stops, 2000). People wanted to know who to blame for the apparent food contamination problem. All fingers eventually pointed toward Aventis CropScience, a division of Aventis Pharmaceuticals S.A.; the creator of StarLink.

Access Setting

Honors Thesis-Open Access

Included in

Communication Commons

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