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Date of Graduation
Buying local is the first step preventing numerous economical and environmental issues and is becoming more crucial every moment. Unfortunately, independent businesses face unprecedented competition from larger competitors that enjoy national or international branding power. Local governments, chambers and independent business networks have recently launched hundreds of buy-local campaigns to increase awareness on these issues. Regrettably, most campaigns quickly fade away with little or no impact on shifting local culture.
With this idea in mind I am proposing to explore and develop a permanent local identity that will endorse a number of local brands. This identity highlights the individual local businesses while organizing them in a unified visual framework. The brand is not meant to be obtrusive. The goal is to profile local businesses and enhance the quality they deliver through a design that has both variety and consistency.
Phizacklea, Melissa A., "Local Identity" (2012). Honors Theses. 2199.
Honors Thesis-Open Access