Date of Defense

5-14-1997

Department

Marketing

First Advisor

Jay D. Lindquist, Marketing

Second Advisor

Edward Mayo, Marketing

Abstract

Technological advances constantly make lives easier and information more accessible. Marketers seek the best ways to communicate with their prospects. This means keeping pace with technology, and being a pioneer in the industry. The Internet is one communication medium growing in popularity among marketers. As a new advertising medium, companies rush to beat their competitors, and many others follow. As a result, Web addresses are found in traditional media like television, radio and especially print.

Access Setting

Honors Thesis-Open Access

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