Date of Defense

Spring 4-26-2010

Department

Marketing

Abstract

The objectives of the primary research are as follows:

1. to determine the frequency of visits to social networking websites by consumers.

2. to determine how social forums are used by respondents, and recognize what benefits they receive by using them.

3. to determine if consumers desire to be personally targeted by ads and promotions through this new media platform.

4. to make broad, reasonable recommendations to support new marketing strategies that plan to use social networks as a marketing tool.

This information provides a basis of understanding as to why online forums and discussion groups are popular among internet users - insight which can lead to new marketing strategies.

Access Setting

Honors Thesis-Campus Only

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