Date of Defense

Spring 4-22-2004

Department

Marketing

First Advisor

Frank Gambino, Marketing

Second Advisor

Pam Rooney, Business Information Systems

Third Advisor

Phil Straniero, Marketing

Abstract

Experts agree that the Hispanic populace will become the second largest grouping in the nation by the year 2010. The 2000 census shows that the growth rate is astounding at 57.9% from 1990 to 2000 and 61% from 1990-2003. The food marketing industry is feeling the effects of the Hispanic market growth as their purchasing power us currently growing at triple the inflation rate and certainly faster than the general market. The food marketing industry must address best practices in this growing populace. For the food marketing industry to have continued success, the need for further research on Hispanic culture and food is a necessity.

Comments

Fourth adviser: Patricia Montilla, Foreign Languages & Literature

Access Setting

Honors Thesis-Campus Only

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