Date of Defense
Fall 1980
Date of Graduation
6-24-1981
Department
Marketing
First Advisor
Jack T. Humbert, Distributive Education
Abstract
The purpose of this study is to identify the attitudes of the National Food Brokers Association Members in the East North Central states about women working in the food brokerage positions of retail sales representative, sales supervisor, and sales manager. This study examines three hypotheses: (1) The small percentage of women in these positions is due to unawareness of the job titles and opportunities available, (2) The small percentage of women in these positions is due to the fact that top management believes male employees are more effective in relating to principles than women, and, (3) The small percentage of women in these positions are due to the fact that men are more effective in communicating with retail representatives. Thesis also discusses the history of the food industry.
Recommended Citation
Moore, Dennis S., "National Food Brokers Association Members Communicate Attitudes About Women Working in Food Brokerage Positions" (1980). Honors Theses. 390.
https://scholarworks.wmich.edu/honors_theses/390
Access Setting
Honors Thesis-Open Access
Included in
Food and Beverage Management Commons, Marketing Commons, Sales and Merchandising Commons, Women's Studies Commons
Comments
Major: Food Distribution.