Date of Defense
Ann Veeck, Marketing
The objective of this project was to develop a sustainable fundraising program for the Food Marketing Association, a Western Michigan University student organization, which would not only provide income to the organization but provide an educational experience for the students. The concept was to contact a food manufacturer or marketing group and offer the resources of the student organization to introduce and test one of their new products on WMU's campus in exchange for a donation to the organization. The following report summarizes and outlines the process followed in order to obtain this position.
Owen, Miranda K., "Food Marketing Association: Fund Raising Task Force" (2008). Honors Theses. 395.
Honors Thesis-Open Access