Date of Defense
Frank Gambino, Marketing
Ann Veeck, Marketing
Food retailers are facing competition from other chains and other channels, taking away a retailer's ever shrinking share of stomach. Retailers must learn about the food customer in order to retain them and earn profits. After learning about their customers, retailers need to use the information to develop loyalty with the customer. One of the latest occurrences within the food industry is the development of loyalty card programs at the retail level. Through researching average customer habits, current loyalty findings and a successful loyalty program, the author develops a loyalty program that combines the best aspects of the research.
Crova, Karen R., "Loyalty Marketing: The New Key to Food Retailing" (2001). Honors Theses. 410.
Honors Thesis-Campus Only