Hollywood to Paris: Comparing In-Store Marketing Strategies in Grocery Stores Across the Globe

Author

Whitney L. Edwards

Date of Defense

6-29-2005

Department

Marketing

First Advisor

Ann Veeck, Marketing

Second Advisor

Frank Gambino, Marketing

Third Advisor

Larry ten Harmsel, LHC

Keywords

France

Abstract

The author compared grocery stores on each city, Hollywood and Paris, based on their use of in-store marketing strategies. In-store displays, store layouts and merchandising decisions were the main focus of observation. Background research on the demographics of each city as well as the history of the retailers was completed in order to understand the results.

Recommended Citation

Edwards, Whitney L., "Hollywood to Paris: Comparing In-Store Marketing Strategies in Grocery Stores Across the Globe" (2005). Honors Theses. 413.
https://scholarworks.wmich.edu/honors_theses/413

Access Setting

Honors Thesis-Campus Only