Copywriting Portfolio

Author

Jessica Hendren

Date of Defense

Spring 4-15-2005

Department

Marketing

First Advisor

John Weitzel, Marketing

Second Advisor

JoAnn Roznowski, Marketing

Third Advisor

Pablo Pastrana-Perez, Foreign Languages

Abstract

The author presents ideas for marketing campaigns for eight companies: Sanford Major Accent Highlighters, Tiara Yachts, Bank of America SafeSend, The Field Museum's Jackie Kennedy: The White House Years exhibition, Nair, Sanfaustino Bottled Water, www.wheresgeorge.com, and, The Meals on Wheels Association of America.

Recommended Citation

Hendren, Jessica, "Copywriting Portfolio" (2005). Honors Theses. 422.
https://scholarworks.wmich.edu/honors_theses/422

Access Setting

Honors Thesis-Campus Only