Date of Defense

Fall 12-13-1985

Department

Family and Consumer Sciences

First Advisor

Lawrence A. Williams, Consumer Resources and Technology

Abstract

In recent years, the food industry has made many innovative changes aimed at providing more efficient and cost effective front end operations. What are the attitudes of consumers towards the changes in the supermarket? This paper examines the conclusions drawn from the study and makes recommendations.

Access Setting

Honors Thesis-Campus Only

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