Date of Defense
Family and Consumer Sciences
Mary Johanna Peterson, Family and Consumer Sciences
Patricial Viard, Family and Consumer Sciences
Linda Strickland, Family and Consumer Sciences
Retail store image plays in important role in the success or failure of a retail store. Quality merchandise is not enough in today's market. To get consumers into the store, an image must be presented that appeals to them. Image is still the great motivating design factor; creating a look that suggests a certain presence and attracts a particular market or shopper.
Rock, Ashley E., "Retail Store Image: How Design Affects Consumer Perception" (1998). Honors Theses. 606.
Honors Thesis-Campus Only