Date of Defense
12-13-2011
Date of Graduation
12-2011
Department
Marketing
First Advisor
Frank M. Gambino, Marketing
Second Advisor
Ann Veeck, Marketing
Third Advisor
Thaweephan (Duke) Leingpibul, Marketing
Keywords
Food and Consumer Packaging Goods
Abstract
As an Honors College Thesis research project, I would like to analyze data related to the benefits and barriers of students' participation in the Food & CPG Marketing Program. The data will be collected with class instructors' cooperation by inviting students in selected HCOB classes to complete the anonymous survey. The survey will be administrated electronically to all students enrolled in selected classes. The questionnaire will take about five to ten minutes to complete. Students will be invited to voluntarily submit their name and email addresses on the last page of the survey to be eligible for a drawing of 1 of 3 gift cards for $20 each, and to receive extra credit depending on what class they take it for. However, the students will not need to complete the survey to be eligible for the drawing. The name and email addresses will be delinked from the survey by Dr. Ann Veeck prior to data analysis. Students' names will never be linked to the data. Following collection of the data, I will analyze the data to compare the different perceptions of students in the major to those students not in the major. I will write and present a report to summarize my key findings and recommendations.
Recommended Citation
Steiner, Brendon L., "Increase Awareness of and Participation in the Food & CPG Program at WMU" (2011). Honors Theses. 747.
https://scholarworks.wmich.edu/honors_theses/747
Access Setting
Honors Thesis-Campus Only