Date of Defense

4-14-2004

Department

Communication

First Advisor

Dr. Ketih Hearit

Second Advisor

Diana Berkshire-Hearit

Third Advisor

Dr. Roznowski

Abstract

Proposed Career and Student Service program, "Face the Future" is a web-based program developed by the public relations arm of Career and Student Services in an effort to help educate the graduating population of Western Michigan University on important issues of post-collegiate life. Public Relations is being offered as a means to disseminate information on this program in an effort to work with, and draw in, the student population to effectively utilize this program to its full extent.

The "Face the Future" campaign involves attracting students who are about to graduate to a website where they can find important information on key topics. The importance of budgeting is the first issue that will be featured on the site. Another objective is to attract juniors to the site to get them familiar with its layout and structure in order to encourage them to use it as their graduation approaches.

Access Setting

Honors Thesis-Campus Only

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