Rosalind Russell and Joan Crawford spearheaded the image in the forties; their perennial screen portrayals of newswomen scooping the men in the office and then falling in love with the hard-hearted city editor, or guiding the reorganization of the nation's number-one-rated-but-faltering-magazine to a successful resurgence attracted the identification of many aspiring young women. Abetted by Superman's reporter sidekick cum love-life Lois Lane and the magnificent Brenda Starr of the comic strips, the image was complete; what did many creative, talented and ambitious young women want but to become newshawks with editorial aspirations.
Booker, Janice L.
"Women in Communications,"
The Journal of Sociology & Social Welfare: Vol. 4
, Article 7.
Available at: http://scholarworks.wmich.edu/jssw/vol4/iss6/7