As one of the fastest growing social networking sites, Facebook presents librarians with a prime opportunity to engage academic library patrons. A survey of 136 users at Western Michigan University measured the effectiveness of Facebook as a marketing, reference, and instruction tool. It also measured user comfort and satisfaction with a library’s presence on Facebook. The majority of respondents found Facebook to be a useful and engaging medium to learn about library resources and services. The study shows that an effective library Facebook page must maintain a balance between providing pertinent and useful information, and preserving patron privacy.
WMU ScholarWorks Citation
Sachs, Dianna; Eckel, Edward J.; and Langan, Kathleen, "Striking a Balance: Effective Use of Facebook in an Academic Library" (2011). University Libraries Faculty & Staff Publications. 18.
Sachs, Dianna E., Eckel, Edward J., and Langan, Kathleen A. “Striking a Balance: Effective Use of Facebook in an Academic Library,” Internet Reference Services Quarterly 16(1-2) (2011): 35-54.