Honors theses completed at Western Michigan University are entered into ScholarWorks. Some may be embargoed or restricted by the authors or we have been unable to reach the authors, so the theses may be only available from on-campus computers. If you are an author of an honors thesis and would like to make it available off campus or if you have any questions, please contact maira.bundza@wmich.edu.

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Theses from 2014

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Sales Across Cultural Context, Luke Hatfield

Theses from 2012

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Analysis of Commercial Wear-out, Kate L. Coombs

Theses from 2002

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Integrated Marketing Campaign: Dodge Caravan, Andrew Ronald Bell

Theses from 1999

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Celebration of the Arts, Sean Jeremy Handler

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Children's Attitudes Toward Television Advertising: A State of the Art Review, Heidi L. Haskins

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A Study of Customer Satisfaction with Products and Services Offered by the Bernhard Center, Heidi L. Haskins, Dana Hasselback, Kimberly Heffel, Dean Seales, and Amanda Wartchow

Theses from 1983

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The Value of Subliminal Advertising to the Modern Marketer, Bruce Peckover

Theses from 1981

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Malaysia: Profit Center of Asia, Azlan B. Hamid

Theses from 1978

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Television Advertising and Children, Vince DeLange