Date of Award
4-2013
Degree Name
Master of Arts
Department
Geography
First Advisor
Dr. Benjamin Ofori-Amoah
Second Advisor
Dr. Kathleen Baker
Third Advisor
Dr. Robert Harrison
Keywords
Geography, GIS, retail, strategy, videogames
Access Setting
Masters Thesis-Open Access
Abstract
The State of Michigan offers a unique retail environment that offers a diverse arena for firms to interact and compete in. The state has many cities of different size and a multitude of retail chains that operate within them. Over the past two decades this competition has become even stiffer with the rapid growth of big box retailers. In spite of this general notion there are often the less known stories of small retailers that have been able to compete and survive big box retailing. This research aims to assess how a smaller retail chain, GameStop in this case, is capable of surviving by assessing their location strategies. Additionally this research aims to examine GameStop’s performance and measure its success in the videogame entertainment retail market of Michigan.
Recommended Citation
Schrantz, Karl P., "Location and Competitive Strategy in Retail: The Case of GameStop in Michigan" (2013). Masters Theses. 137.
https://scholarworks.wmich.edu/masters_theses/137