Date of Award

6-2013

Degree Name

Master of Arts

Department

Psychology

First Advisor

Dr. Ron Van Houten

Second Advisor

Dr. Wayne Fuqua

Third Advisor

Dr. Richard Malott

Access Setting

Masters Thesis-Open Access

Abstract

An important goal to reduce the number of collisions between motorists and pedestrians is to increase motorist’s yielding right-of-way to pedestrians in crosswalks. The current study addresses this goal. A Gateway installation of instreet signs (one in-street sign installed between the two travel lanes in each direction and one on both edges of the roadway in each direction) was evaluated on multilane roads. The first experiment compared the efficacy of adding multiple in-street signs used in a gateway configuration with a single sign between the two travel lanes in each direction. The second experiment compared the in-street sign gateway treatment with a more expensive Pedestrian Hybrid Beacon. The results demonstrated that the Gateway in-street sign treatment produced very high levels of drivers yielding behavior, and that the Gateway treatment was as effective as the more expensive treatment.

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