Jack reads adequately for a nine-year-old, but reading is not his thing. When he gets to the end of a basal-reader page, he'd rather quit than continue. So far, his reading materials just haven't turned him on.
Crawley, S., & Mountain, L. (1981). Better Attitudes via Branched Stories. Reading Horizons, 21 (3). Retrieved from http://scholarworks.wmich.edu/reading_horizons/vol21/iss3/12