Parents and teachers are constantly striving to find ways to motivate children to read. Teachers (Veenman, 1984) ranked the motivation of students as one of their overriding concerns when asked about improving reading. Becoming a Nation of Readers (Anderson, et al., 1985), a truly seminal work on how to build a literate society, suggests that building motivation is an essential step in developing children who will turn into readers. The key question facing parents and teachers is how to motivate youngsters, especially at-risk children, to become active engaged readers. One answer to this question of motivation is a national program that pays children to read (Meyer, 1995).
McNinch, G. W. (1997). Earning by Learning: Changing Attitudes and Habits in Reading. Reading Horizons, 37 (3). Retrieved from http://scholarworks.wmich.edu/reading_horizons/vol37/iss3/1