Document Type



Biological Sciences

Publication Date



This poster discusses the importance of mission and vision statements and identifies considerations the Mallinson Institute might wish to consider as it develops its own mission statement in light of the University’s and the College of Arts & Sciences evolving missions.

An organization’s mission is a concise statement of why it exists, its reason for being. It is an enduring statement that usually remains the same for many years, providing long term direction and continuity for the organization. An organization’s vision describes the end state that it seeks to create. The development of mission and vision statements is an important process by which the diverse membership of any group can reach consensus about the overall objectives of their activities and their shared values.


This poster was presented at the Teaching and Learning Bash on September 19, 2014 at Western Michigan University. NAME was part of the 2013-14 Academic Leadership Academy cohort.