Document Type

Poster

Department

Management

Publication Date

Fall 9-14-2018

Abstract

Consistent branding at WMU has been the topic of many on-campus discussions in 2017. The Strategic Management Executive Council (SMEC) identified brand and communication consistency and continuity as a risk priority. As part of that risk assessment, a Collaborative Risk/Opportunity Management (CRŌM) team has been assigned to evaluate the following issues: •Many units are still not aligning with established brand messages and design guidelines, diffusing marketing efforts. •Lacking clear voice for the University. •Internal communication occurs in silos, so people do not get the full picture; especially a problem with part-time staff and faculty, impacting overall staff morale. •Under-empowered University Relations team.

In addition, the team charged with creating the Integrated Marketing and Communications Plan for WMU has identified this as a problem area that needs to be addressed before implementing the plan.

There are four different logos being used to represent the University currently. This doesn’t include the logos of the Homer Stryker M.D. School of Medicine or WMU Cooley Law School.

Comments

Presented at the 2018 Fall Convocation, Western Michigan University

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