Document Type


Streaming Media



Publication Date

Spring 3-21-2023


By understanding storytelling dynamics, anyone can learn how to bring data stories to life. Data stories can help persuade decision-makers, but we need accessible tools for breaking down the dynamic process of storytelling into achievable steps. Based on ongoing research, this talk presents tools anyone can use, including:

-Introduction to storytelling thinking
-Classic advocacy arguments
-Evidence and forms of data for those arguments
-Narrative strategies that draw from common story structures
-Tone and tactics for engaging storytelling with different audience attitudes

One of the most critical things we can do to support institutions of higher education in challenging times is to be prepared, formally and in casual conversation, to tell a memorable data story about why they matter. This talk will guide you through the problems and practical possibilities of library data storytelling.


This closing keynote was shared by Dr. Kate McDowell, (Associate Professor in Library and Information Science at the University of Illinois, Urbana-Champaign), on Tuesday, March 21, 2023, as a part of the Western Michigan University Measures of Success Educator Impact Series.