Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy Implications
Department
Marketing
Document Type
Book
Files
Description
Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.
Call number in WMU's library
HF5415.32 .L555 2009 (Waldo Library, WMU Authors Collection, First Floor)
ISBN
978-1592602322
Publication Date
2009
Publisher
Atomic Dog/Cengage Learning
City
Cincinnati, OH
Disciplines
Marketing
Recommended Citation
Lindquist, Jay D. and Sirgy, M. Joseph, "Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy Implications" (2009). All Books and Monographs by WMU Authors. 138.
https://scholarworks.wmich.edu/books/138