Kalamazoo, the Place Behind the Products
Kalamazoo: The place behind the Products. In this history's rendering, authors Larry Massie and Peter Schmitt give special attention to wonderfully diverse products of business and industry that have, through the years, flowed "From Kalamazoo-Direct to You," in the words of the old advertising slogan.
American Historical Press
Citation for published book
Massie, L., & Schmitt, P. (1998). Kalamazoo, the place behind the product : An illustrated history / by Larry B. Massie and Peter J. Schmitt. (Rev. ed.].. ed.).
Massie, Larry B. and Schmitt, Peter J., "Kalamazoo, the Place Behind the Products" (1998). All Books and Monographs by WMU Authors. 578.