Digital Media and Innovation: Management and Design Strategies in Communication
Department
Communication
Document Type
Book
Files
Description
Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.
Call number in WMU's library
P96.M34 G47 2016
ISBN
978-1452241418
Publication Date
2016
Publisher
SAGE Publications
City
Los Angeles
Disciplines
Communication Technology and New Media
Citation for published book
Gershon, Richard A. Digital Media and Innovation : Management and Design Strategies in Communication / Richard A. Gershon. First ed. 2016. Print.
Recommended Citation
Gershon, Richard A., "Digital Media and Innovation: Management and Design Strategies in Communication" (2016). All Books and Monographs by WMU Authors. 612.
https://scholarworks.wmich.edu/books/612