English-Russian and Russian-English Glossary of Marketing Terms
World Languages and Literatures
This glossary contains fundamental marketing terms which should be useful for business professionals in Russia, as well as other emerging free-market economies. The terms have been selected to represent marketing terms commonly used in open market situations. While business people have some exposure to certain terms from work experience or from being a consumer, it is increasingly necessary to understand and use terminology which helps explain free-market business methods. In business, Marketing complements other functional areas of business such as Accounting, Management, Finance, and Information Support Systems and has the central task of comprehending consumer behavior and customer market choice.
Marketing | Slavic Languages and Societies
Citation for published book
Nisula, Dasha Culic. English-Russian and Russian-English Glossary of Marketing Terms / Edited and Translated by Dasha C. Nisula. 1st ed. American Councils for International Education, 1999.
Nisula, Dasha Culic, "English-Russian and Russian-English Glossary of Marketing Terms" (1999). All Books and Monographs by WMU Authors. 767.