Background: Contingency management can be effective in promoting physical activity, but the change frequently does not sustain after the intervention is withdrawn. A feasible and sustainable physical activity intervention is needed. Social media may meet the criteria for a sustainable intervention, as it is free to use and enormously popular.

Introduction: The goal of the current study was to assess acceptability of using social media as an incentive for a physical activity intervention.

Materials and Methods: The current study surveyed 102 Mechanical Turk users on their social media use, physical activity habits, and interest in a proposed physical activity intervention.

Results: There was moderate interest in social media as an incentive, with 32.35% of participants indicating initial interest in the intervention and 62.75% of participants interested in a free trial. Interest in increasing physical activity predicted interest in the intervention.

Discussion and Conclusions: Social media can be an acceptable incentive for use in a physical activity intervention.

social media Figure 4.EPS (2522 kB)
Figure 4 Survival Curve