Date of Defense




First Advisor

Dr. Galen Alessi

Second Advisor

Scott Hennessy


A new survey based on a Likert scale format was developed for giving tour guides feedback. The survey was tested on nine guides using a multiple baseline across subjects design. Two subjects served as the control group, i.e. they did not receive any feedback throughout the study. Treatment thus was introduced in a staggered fashion across baselines, in order to strengthen arguments that any effects seen would be due to the treatment being manipulated at that particular time, and only to that factor. The validity of each question in the new survey was also tested by including a second question asking the importance of the first using a Likert scale format. It was found that there was no significant difference between the baseline/control data and the feedback condition data. Subjects scored consistently high on all questions in the survey. Each question had a mean rating of 'important' or higher (a four out of five on a Likert scale), and therefore deemed valid according to the data. Recommendations for further research in the area is noted with emphasis on increased training for the guides in the area of academics. Asking guests what their expectations are for a tour and formulating a cue card for guides addressing those issues was also recommended.

Access Setting

Honors Thesis-Campus Only