Date of Defense
Dr. Pamela Rooney
Dr. Alan Rea
You have heard all of the hype, but are not sure what to make of it. Day to day, we are inundated with facts and figures which extol the benefits of "going online" in order to improve profit margins, increase name recognition, and complete thousands of dollars in sales. But what does it all mean? How do the many figures relate to your business-to-business marketing endeavors? Isn't the Web mainly meant for consumer-oriented marketing? More importantly, how do you go about bringing the Internet to your business if it is indeed all that everyone says it is?
This booklet is designed for all business-to-business marketers - from those who know nothing about computers, let alone the Internet, to those who are self-proclaimed technology gurus. Not only will those new to the technology receive a thorough tutorial on vital terms and concepts related to the Internet, but even those who already know the basics will learn something, whether it be the unique considerations of marketing online or how to ensure that your presence is safe and secure. For further reading on any of the topics discussed in the following pages, the Works Consulted section at the end of this booklet lists many recommended sources.
Maloney, Erin E., "Business-to-Business Marketing on the Internet: The Knowledge You Need for Today's Online World" (1998). Honors Theses. 1529.
Honors Thesis-Campus Only