Date of Defense
12-4-2002
Department
Communication
First Advisor
Dr. Keith Hearit
Second Advisor
Dr. George Robeck
Abstract
A family-friendly beach constitutes the crux of St. Joseph's entire image marketing plan. This town of 9,000 began its tourism crusade in the 1890'swhen it first billed itself as a family-ready resort town nestled between the St. Joseph River and Lake Michigan. That image has endured over the decades, and now virtually every promotional publication the city creates emphasizes St. Joseph's sandy beaches and panoramic lake view from Bluff Park—all suitable for families with children of any age.
Recommended Citation
Paruch, Tamara, "On the Waterfront: One Midwest Lakefront Town's Struggle with Tourism" (2002). Honors Theses. 1669.
https://scholarworks.wmich.edu/honors_theses/1669
Access Setting
Honors Thesis-Campus Only