Date of Defense
7-16-2003
Department
Communication
First Advisor
Dr. Steven Rhodes
Second Advisor
Dr. Keith Hearit
Third Advisor
Dr. Jennifer Butler-Ellis
Abstract
My purpose in this thesis was to gain an understanding of not only the purpose of external communication within organizations, but also how it works and what goes into producing it. It was said by Grunig (1996) that, "If any area of communication integrates and applies communication theory and research, it is public relations" (Salwen &Stacks, 459). Because of its integrating nature, I feel that working with a public relations medium on my final project has allowed me to come full circle with my communication education experience.
Recommended Citation
Vibber, Kelly S., "An Integrated Approach to External Communication: From Research to Application" (2003). Honors Theses. 1688.
https://scholarworks.wmich.edu/honors_theses/1688
Access Setting
Honors Thesis-Campus Only