Date of Defense




First Advisor

Dr. Steven Rhodes

Second Advisor

Dr. Keith Hearit

Third Advisor

Dr. Jennifer Butler-Ellis


My purpose in this thesis was to gain an understanding of not only the purpose of external communication within organizations, but also how it works and what goes into producing it. It was said by Grunig (1996) that, "If any area of communication integrates and applies communication theory and research, it is public relations" (Salwen &Stacks, 459). Because of its integrating nature, I feel that working with a public relations medium on my final project has allowed me to come full circle with my communication education experience.

Access Setting

Honors Thesis-Campus Only