Date of Defense
This project evaluates whether a mailer (containing information on the Graphic and Print Science Program) that is folded in a unique manner and containing color graphics would attract more students to the program. With this printed piece the capabilities of the program's students and the program are demonstrated to attract more motivated students who wish to pursue the Graphic and Print Science field. The current method of advertising the program consists of sending form letters which tend to be a little interest to the target audience of high school graphic arts students. With a specialty folded, 4-color mailing in a brightly colored envelope, the high school student would more likely be interest in the program and actually take the time to look at the information presented by the piece.
Ickowski, Christa, "Increased Enrollment for the Graphic and Print Science Program Through Specialty Print Advertisement" (2011). Honors Theses. 1856.
Honors Thesis-Open Access