Date of Defense



Finance and Commercial Law

First Advisor

Dr. James D'Mello

Second Advisor

Dr. Arthur White

Third Advisor

Dr. James Schmotter


The past five years has shown tremendous growth in a new wave and style of investing strategy. This new style, known as behavioral investing, attempts to analyze financial markets through the eye of a social scientist rather than a financial professional. Its followers try to see market movements as affected not necessarily by the business or economy but by the cognition and mood of buyers and seller. This paper analyzes the effect of climatic conditions on mood and the effect that has on market movements and volume. For the most part, it was found that there is no significant relationship between most climatic conditions and market returns on the New York Stock Exchange. However, the study does open doors and encourages ideas for further research in this area.

Access Setting

Honors Thesis-Open Access