Date of Defense
4-18-2019
Date of Graduation
4-2019
Department
Marketing
First Advisor
Karen Lancendorfer
Second Advisor
Greg Gerfen
Abstract
No abstract available.
Recommended Citation
Gordon, Caitlyn, "Formation of a Complete IMC Campaign for a National Client" (2019). Honors Theses. 3169.
https://scholarworks.wmich.edu/honors_theses/3169
Access Setting
Honors Thesis-Restricted
COinS