Date of Defense
Date of Graduation
Foundation Scholarship, Western Michigan University, Marketing Plan
The Foundation Scholarship is a full-tuition scholarship for incoming freshman who meet the scholarship’s criteria at Western Michigan University (WMU). Along with the scholarship funds, the Foundation Scholar program aids students by providing a solid community of peers and mentors. Since the program’s debut in 2015, there has been no marketing plan set in place. This thesis is devoted to the creation of a marketing plan that can be used as a guideline to promote the Foundation Scholarship. The goal of this marketing plan is to persuade donors to give to the program and incoming WMU students to apply for the scholarship. The plan will include a situational analysis, suggestions based on other universities’ scholarship promotions, and objectives. There will also be four video testimonials from current Foundation Scholars speaking of their experience and benefits of the program that can be utilized for future marketing purposes.
Chupp, Marissa, "Marketing Plan for the Foundation Scholarship Program" (2019). Honors Theses. 3198.
Honors Thesis-Open Access
Foundation Scholar Facts.pdf (177 kB)
Foundation Scholar Facts
Thesis Executive Summary.pdf (288 kB)
Compilation Video.mp4 (246022 kB)
Jamilah.mp4 (211005 kB)
Nicholas.mp4 (270151 kB)
Sarahi.mp4 (385154 kB)
Sofia.mp4 (385333 kB)