Date of Defense
Date of Graduation
Business - Interdisciplinary
I sought to understand if shoppers, who are more inherently engaged in all stages of the customer journey, develop greater/stronger social trust and positive attitudes toward the retailer through the lens of experiential shopping. I picked New Holland Brewery, based out of West Michigan. Their business captures sales within the craft beer industry.
McGrath, Samantha, "Retail Merchandising with New Holland Brewery" (2020). Honors Theses. 3324.
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Available for download on Wednesday, August 17, 2022