Date of Defense

4-24-2020

Date of Graduation

4-2020

Department

Business - Interdisciplinary

First Advisor

Marcel Zondag

Second Advisor

Frank Gambino

Abstract

I sought to understand if shoppers, who are more inherently engaged in all stages of the customer journey, develop greater/stronger social trust and positive attitudes toward the retailer through the lens of experiential shopping. I picked New Holland Brewery, based out of West Michigan. Their business captures sales within the craft beer industry.

Access Setting

Honors Thesis-Restricted

Restricted to Campus until

8-17-2022

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