Date of Defense

4-23-2021

Date of Graduation

5-2021

Department

Marketing

First Advisor

Marcel Zondag

Second Advisor

Russell Zwanka

Abstract

With the COVID-19 pandemic came many changes related to food consumption and shopping habits. This unanticipated pandemic changed not only what people were buying but also where they were shopping and their food-related activities. By analyzing consumer habits and changes during the COVID-19 pandemic, we can understand how shoppers react when faced with an emergency situation.

This study focused on conducting a qualitative text analysis of respondent's answers to open-ended survey questions collected as part of COVID-19 research conducted by WMU's Food Industry Research and Education Center collected during March and April of 2020. While the data was collected in 5 different countries, this thesis focuses specifically on differences between shoppers in the United States and the United Kingdom. The objective was to investigate recurring themes or differences between different groups of respondents.

Access Setting

Honors Thesis-Restricted

Restricted to Campus until

6-9-2022

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