Date of Defense


Date of Graduation



Business - Interdisciplinary

First Advisor

Lara Hobson

Second Advisor

Katie Kean


As a current WMU athlete, and entrepreneurship major, I know what it takes for a sports training facility to be successful. I have been in and out of these places for my entire life and have seen what works and what doesn’t. For these reasons, I decided to construct a business plan for Elite Training.

Elite Training is a sports training facility that will offer top-notch training programs for athletes of all ages and levels. Our mission is to help athletes achieve their full potential by providing personalized coaching and access to state-of-the-art equipment and facilities. Within the business plan I have included different pieces such as a SWOT analysis, market competitors, pricing and services, and location. Each piece of the business plan has its own section along with specific details of how it will impact the business. Another main piece of the business plan is the financial projections. I have estimated costs, revenues, expenses and more in order to provide a realistic expectation for possible investors. I created and included spreadsheets which show how the calculations were made and how numbers were determined. Even more, I have estimated a possible breakeven point of just around one year. This is assuming I am paying off my loan as a monthly expense for multiple years. All of this is done in hopes of gaining the interest of possible investors in order to fund the business and help it grow. On top of these market and competitor analyses and also financial projections, I have included a personal touch in the end. I was able to interview the owner of a sports dome in Schoolcraft, MI, and he was able to provide some insight on behind the scenes of running a business. I included some key takeaways from this interview as well as main pieces of advice. Overall, there is a clear plan for the business ahead, and with the right investors this dream can become a reality.

Access Setting

Honors Thesis-Restricted