Date of Defense




First Advisor

Lowell Crow, Marketing

Second Advisor

Andrew Brogowicz, Mareting


The purpose of this report was to conduct research for the Bernhard Center. The objective was to determine student and faculty/staff perceptions of the Bernhard Center. It also served to facilitate possible suggestions for ways to renovate or replace existing areas with facilities that better serve the population of Western Michigan University. The Bernhard Center is a popular place on campus for WMU students, faculty, and staff, as well as community members to eat, study, hold meetings and events, and socialize. In an effort to maintain or increase the appeal of the Bernhard Center among these groups, while at the same time improving the Center's cost/revenue relationship, a thorough look at the perceptions and usages of the center was needed.

Access Setting

Honors Thesis-Open Access

Included in

Marketing Commons