Date of Defense


Date of Graduation




First Advisor

Joshua Naranjo

Second Advisor

Kevin Lee



Fashion trends undergo continuous evolution, influenced by factors such as age groups and the ever-changing landscape of media. This research delves into the intricate relationship between these elements. Initially driven by a passion for fashion, the project expanded to explore the profound impact of social media evolution over the past 15-20 years.

Objectives: Investigate changing fashion trends across age groups.

Examine the evolution of media.

Analyze the factors affecting current-day fashion trends.

Explore the influence of social media on fashion choices.

This study provides invaluable insights for fashion designers, brands, and retailers, aiding in the development of effective market strategies. Understanding the role of media platforms, including social media, influencers, and traditional advertising, can illuminate their impact on consumer choices. The research also contributes to forecasting future fashion trends, ensuring relevance to diverse groups and evolving media dynamics.

The study includes 65 respondents from the US, specifically Michigan, Malaysia, and Indonesia. The survey, conducted through Qualtrics, encompassed different age groups and cultural backgrounds. Data collection utilized a questionnaire covering demographics, social media usage, and influences on daily dressing. The analysis involved simple and multiple regression models in R.

The highest participation was from 18-24-year-olds and college students. Social media significantly influences the way people dress, especially in the 18-24 age group. Regression models confirmed a correlation between age groups and social media influence on fashion choices. Multiple linear regression revealed a higher correlation than simple linear regression.

Fashion trends, shaped by age groups and media evolution, require adaptation for industry relevance. The study emphasizes the growing influence of social and environmental awareness, paving the way for sustainable and ethical fashion choices. As technology advances, the industry must embrace innovations such as augmented and virtual reality to remain dynamic and inclusive.

Access Setting

Honors Thesis-Open Access

Presentation.pdf (8752 kB)
Defense Presentation

Included in

Mathematics Commons