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Fundraising is an important element to the success of any nonprofit organization, but arts organizations have unique opportunities to produce exciting, engaging, and creative fundraising events that coincide with their season programming. My thesis will explore what makes a successful fundraising event and compare best practices with the practices used at Western Michigan University for the annual Theatre Guild President’s Performance. I analyze the inner workings of the Theatre Guild Board of Directors and their approach to producing a special event, and interview professionals and board members to get a comprehensive overview of what defines a successful fundraising events look like to the Department of Theatre.
Beck, Lindsey, "Fundraising in the Theatre: A Reflection of the WMU Theatre Guild President's Performance" (2023). Honors Theses. 3761.
Honors Thesis-Open Access